project services:
- wordpress
- Google Ads
Conversion rate up 152% for Mosley’s Automotive
Through harnessing the power of dynamic web design and strategic digital marketing initiatives, MyWork boosted Mosley’s Automotive’s conversions.
Who we worked with
our customer
Since 1988, Mosley’s Automotive (MA) Pty Ltd has been repairing and servicing the vehicles of Logan and South Brisbane residents. Priding itself on that good ol’ fashioned service, MA has cemented itself a key part of the local community over the last 30+ years.
However, MA’s online conversion rate was only at 6.02%. While the team at MA has the support of their lifelong customers in the local area, we wanted to harness the power of their website to connect them with new customers too.
However, MA’s online conversion rate was only at 6.02%. While the team at MA has the support of their lifelong customers in the local area, we wanted to harness the power of their website to connect them with new customers too.
To-do list
- Create a targeted campaign focusing on the competitive Logan & South East Brisbane area.
- Increase conversions while staying within the rigid marketing budget.
- Use targeted, research-based keyword selection to focus on profitable keywords only and eliminate non-performers.
- Use Google's smart, algorithm-based bidding strategies to achieve the target cost-per-acquisition.
What needed to be done
the brief
What we delivered
the solution
We began MA’s online overhaul with a total website redesign. Our team put their design smarts to work to create a modern, super-functional and fast loading website to increase customer confidence and supercharge the MA brand.
Once the website redesign was given the tick of approval, we got to work on creating a digital marketing campaign that would boost conversions and keep within their rigid marketing budget.
To do this, we kicked off a digital campaign that focused on the competitive Logan and South East Queensland area. We then harnessed the power of Google’s conversion-focused smart bidding strategies to focus on profitable keywords only, eliminating non-performers.
This ensured the highest possible conversion rates for the campaign. Once we cemented a solid baseline of good performance, we engaged Search Query Data to ascertain areas for development.
With this, we identified key words and phrases that frequented alongside the keywords we originally targeted in our campaign. We then used this information to pave the direction for new landing pages and campaign extensions.
What it comes down to
the results
We measured our digital marketing efforts over a year, and the results? They speak for themselves.
Without any additional spend on digital marketing, and only the implementation of a website redesign and a strategy-driven digital marketing campaign, MA was able to supercharge their online presence and dramatically increase their conversion rate.
“Mosley’s Automotive's are extremely happy with their results. Conversions have increased significantly and, most importantly, our Digital Marketing team have kept to their tight budget.”
MATT HOLME
MyWork CEO
MyWork are WordPress experts. If you need a services-based website that is going to load fast, employ mobile-first design and put the power back into the palm of your hand, contact the MyWork team today.
With more than a decade of industry experience, MyWork have solidified their place as the professional web designers who are passionate about helping established businesses own their online presence.