We use the same techniques we use daily to drive traffic to our website. A large volume of traffic is pointless without results. We focus on the stats that actually matter… sales for eCommerce and lead / phone call or email inquiries for service related websites.
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When you pick MyWork to run your Google Ads campaigns you’re also teaming up with Google directly. We speak regularly with our partners in the Google Sydney office about our customer’s campaigns and how they can be improved.
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As a full service creative agency, MyWork has the in-house design skills to create visually stunning display ads. Google has the internet’s biggest advertising footprint. With a Google Display Ad campaign your brand can be seen on essentially any website that shows ads. Ask us how.
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Content is king. At MyWork our writers have the unique ability to word a page for both Google and a real person. Your content sounds better, is more likely to convert and is worded in an SEO friendly way meaning higher rankings.
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Here at MyWork, we want our customers to succeed online. This means pairing a website that works with online advertising that delivers results. To help you build an online presence that will propel your business to new heights, MyWork are now offering free Google Ads account reviews for all of our customers.
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The Google Marketing Fundamentals package is a one-time investment and involves a ground-up optimisation of your website to make it as Google-friendly as possible. We’ll optimise your online presence to give you the best chance of appearing on Google’s organic search results, making it easier for potential customers to find your details online.
We’ll also give you the ability to collect traffic data from your visitors and the tools to utilise that data in your marketing strategy.
Track every movement your visitors make with Google Analytics. Get all your most vital website statistics all in one place.
Go beyond Google’s Organic Search with a Google My Business account. Show up on Google’s Map Results for customers nearby.
Serve your website as quickly as possible with a Sitespeed Optimisation. Our technical team will ensure that your website is optimised and loads as quickly as possible.
Help Google understand your website. We’ll pass on key information such as store location, opening hours, your business name, and homepage directly to Google.
We’ll submit a complete sitemap, notify Google about new pages for rankings purposes, request an immediate crawl of your website by Google’s robots, and connect the keyword and search data directly to your Google Analytics.
Perhaps the most important part of this entire package, we will set up Goal tracking code on your website that feeds directly into Google Analytics.
If you have an existing website, we’ll ensure that your existing website’s URLs correctly lead to the appropriate pages on your new site.
Your Digital Marketing Strategist will prepare a report outlining various suggestions for your marketing moving forward, helping you improve traffic and conversion rates.