Intelligent Pathways

Seeking a website partner to help the in-house team with web development and marketing, Intelligent Pathways chose MyWork to manage and maintain their website and Google Ads.

Industry: Consultants, Tech

What We Did: Digital Marketing, Google Ads, Web Maintenance, Website (WordPress)

Intelligent Pathways

The client

Intelligent Pathways solve problems and improve business processes through technology; helping organisations build the technology capabilities required to succeed in the modern economy, including data & analytics, integration, automation and applications.

What was required

The brief

Management and support

Hand over management of the existing website to a reliable local website design partner that can provide ongoing support, upkeep and recommendations.

Site speed optimization

Move to a faster and more consistent WordPress hosting provider.

Google Ads

Engage a digital partner that can focus on Google Ads and is able to handle online marketing needs.

Easy-to-use page builder

Upgrade to a more user-friendly page builder enabling Intelligent Pathways to easily and regularly update web content, including case studies and blog posts.

What MyWork did

The solution

As a tech company driven by data, Intelligent Pathways knew the importance of choosing the right technology partner to help them boost their digital presence.

MyWork were initially engaged to migrate the existing Intelligent Pathways website to our WP Engine hosting environment to help improve site speed and make some long overdue updates.

We then undertook further work to rebuild the entire website in Elementor with the intention of improving functionality and ensuring the Intelligent Pathways team could easily update their own site.

With the website functional and usable, the focus has now turned to digital marketing as we continue to provide recommendations for Google Ads and SEO.

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