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Content Writing Questionnaire
Content Writing Questionnaire Form
Step
1
of
3
33%
Client Details
Client
(Required)
Contact
(Required)
Email
(Required)
The Business
Description
File Uploads
Drop files here or
Select files
Max. file size: 50 MB, Max. files: 3.
If you have any existing material (eg brochures, catalogues, marketing material), please provide us with copies.
Services / Products
(Required)
Industry
(Required)
Automotives
Banking & Finance
Beauty & Cosmetics
Building & Construction
Community Services
Education
Energy & Resources
Fashion
Home interiors
Hospitality
Human Resources
Law
Manufacturing
Media & Entertainment
Non-profit
Real Estate
Retail
Sports / Fitness
Technology
Transportation & Logistics
Travel & Tourism
What industry best describes your business?
History
(Required)
1 year or less
1 – 3 years
3 – 5 years
5 – 10 years
10 years or more
How long has the business been running?
Staff
What is the size of the team?
(Required)
1 – 5 staff
5 – 10 staff
10 – 20 staff
20 – 40 staff
40 staff or more
What makes the staff stand out?
Expertise
Communication
Reliable
Passionate
Collaborative
Positive attitude
Select the top 3 that apply.
Mission Statement
(Required)
Value Proposition
(Required)
Wide range of products/services
Niche range of products/services
Highly customisable products/services
Exceptional customer service
High standard of quality
Innovative solutions
Affordable/competitive pricing
Sustainable and eco-friendly
Locally sourced/produced
Moneyback/satisfaction guarantees
Lifetime warranty
What is your unique selling point that sets you apart from others? Select the top 3 that apply.
Personality
(Required)
Adventurous
Affordable
Approachable
Bold
Classic
Creative
Distinctive
Friendly
Established
Exciting
Innovative
Knowledgeable
Luxurious
Modern
Reliable
Sophisticated
Sustainable
Timeless
Traditional
Trustworthy
Unique
What words describe the personality of your business (its traits and characteristics)? Select the top 3 that apply.
Style and Tone
(Required)
Formal
Informal
Authoritative
Serious
Casual
Energetic
Professional
Relatable
Conversational
Technical
How would you describe the style and tone of your business (the voice you use to convey your values and beliefs)? Select the top 3 that apply.
Key words
(Required)
What key words do you want to be associated with? Think about the words that someone would use in an online search to find your business.
The Customers
Target Audience
What is the age of your ideal customers?
(Required)
All ages
Under 18
18–24
25–39
40–64
65 and older
What is the location of your ideal customers?
(Required)
Your city of origin
Queensland-wide
Australia-wide
Australia + New Zealand
International
What is the budget of your ideal customers?
(Required)
Low budget
Moderate budget
Average budget
Above average budget
Luxury budget
Relationship
(Required)
Transactional: One-time sale/service
Ongoing: Regular sales/services
What type of relationship do you want to have with your target audience?
The Competition
Top Competitors
Who are your top 3 competitors?
Point of difference
Name
This field is for validation purposes and should be left unchanged.
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