Urban+ were looking for a like minded agency capable of totally transforming their online presence to align with the companies revitalised mission.
Stage 1 – The website was in need of a total overhaul, initially needing a visual refresh and rebrand to reflect their new brand aesthetic.
Stage 2 – Required a complete rebuild and rethink of their existing website structure to help realise their new vision whilst also maintaining SEO integrity.
Digital marketing gurus Reload Media referred Urban+ to MyWork, knowing both agencies working together could achieve the clients goals.
The website needed to include custom design features, incorporate their major rebrand, and thoroughly reflect their focus on sustainability and the circular economy.
Site migrations done without SEO can lose up to 30% of organic traffic. The new website needed to maintain or preferrably increase the organic performance.
Urban+ have always had a passion for quality products and sustainability, and so they commissioned a major rebrand that made their philosophy the main focus of their image. Reload got on board to drive their digital marketing and recommended MyWork to take charge of the total overhaul of their ageing website redesign.
Our team worked closely with Urban+ and Reload during all stages of the project; the first of which involved a refresh of their exisiting website to reflect the new branding direction. The clients original branding was a vibrant lime green that made use of a thin cursive fonts which was now in stark contrast to the new sleek neurtal color scheme palette with bold simplified typeface of the brand refesh. MyWork completed and re-launched the Urban+ in time for an important conference where they planned to soft launch their new look.
During the second phase, MyWork undertook a complete rebuild and new design of the website based around Urban’s refocused company ethos. Featuring stunning environmental themes and emotive design elements, the redesign was not only a WordPress website, but also a WooCommerce online catalogue showcasing the full Urban+ range like never before. The new deisgn offered more usability for customers, especially when viewing products and accessing accurate quotes.
With a lot of the pages and URLs on the new website either changing or being repurposed, ensuring that the Search Engines knew where to direct the traffic from the previous ranking pages was the key focus for Reload during the SEO migration. Working closely with the team at MyWork, Reload were able to map out the process from end-to-end, starting with benchmarking all historical traffic data to check against post site migration and update.
Once they had the baseline, Reload then worked to protect it and generated a full redirection map for all URLs of the historical site to the new updated website. When the new website went live, MyWork and Reload worked together to ensure everything ran smoothly.
MyWork delivered a website that truly champions the Urban+ philosophy of sustainability and being a part of the circular economy.
Using custom design techniques to create a stunning and functional website that reflects the clients brand and beliefs, the MyWork team have helped to ensure the Urban+ brand continues to be a market leading for years to come.
MyWork and Reload successfully collaborated to deliver exactly what Urban+ was looking for; a beautifully designed new website with a strong emphasis on showcasing their brand purpose, without compromising on function and useability and Google ranking.