Char Baby

Using WordPress and Woo, MyWork designed an accessible ecommerce store to help Char Baby pivot from traditional catering servcies to contactless food delivery during the COVID pandemic.
Website (WordPress), Ecommerce (Woo), Web Maintenance
Char Baby

The client

As one of Brisbane’s favourite caterers, Char Baby produces beautiful gourmet catering for all events, including weddings, corporate events, private parties and cocktail parties. With a focus on delivering unique, standout food experiences, Char Baby delivers the flavours of the world with the people of South East Queensland.
What was required

The brief

Ongoing Support
Provide superior technology partner services, including support and website upkeep, to meet Char Baby’s time and in-house knowledge.
Design Refresh
Design a fully functional, user-centric website.
Online Ordering
Integrate WooCommerce to allow for direct sales and contactless delivery of drop boxes during the pandemic.
Uptime reliability
Ensure a reliable online storefront that is available 24/7
What MyWork did

The solution

Having used Char Baby for several catering events in the past, MyWork understood the business needs and the sense of urgency for this project at a time when the hospitality industry was required to pivot to new forms of service delivery and revenue.

With the sudden surge in online orders and contactless delivery, the time was right for the Char Baby team to invest in their online presence.

While helping to define and deliver a new business model for Char Baby was a challenge, the team at MyWork embraced it with open arms. We worked together to simplify the website and improve its functionality to enable a better customer experience as well as easier web maintenance for the business. Critical to the success of this solution was the continual support we provided to the Char Baby team in the initial stages as they navigated this change.

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Char Baby

Website (WordPress), Ecommerce (Woo), Web Maintenance
Client testimonial
My Work are the complete package when it comes to building and maintaining website’s. Their skill and service has been invaluable the last two years. I am so happy and my business website is in their hands, they are the type of guys that just get things done, even before I have sometimes realised it! Fantastic!
Post completion

The results

Not only did the Char Baby successfully pivot their online ordering and deliver methods to incorporate high quality gourmet hampers during a difficult global crisis, but the team also saw a benefit to adding this new revenue stream to their overall mix as they continue to thrive post-COVID.

Now shifting focus back to a mix including traditional in person gourmet moveable feasts for the multitude of events, weddings, and birthdays put on hold during the pandemic, the Char Baby team have not just survived a difficult time for the hospitality sector as a whole, but have also added Private Chef services to their overall offering.

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