Char Baby
The client
The brief
The solution
Having used Char Baby for several catering events in the past, MyWork understood the business needs and the sense of urgency for this project at a time when the hospitality industry was required to pivot to new forms of service delivery and revenue.
With the sudden surge in online orders and contactless delivery, the time was right for the Char Baby team to invest in their online presence.
While helping to define and deliver a new business model for Char Baby was a challenge, the team at MyWork embraced it with open arms. We worked together to simplify the website and improve its functionality to enable a better customer experience as well as easier web maintenance for the business. Critical to the success of this solution was the continual support we provided to the Char Baby team in the initial stages as they navigated this change.
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The results
Not only did the Char Baby successfully pivot their online ordering and deliver methods to incorporate high quality gourmet hampers during a difficult global crisis, but the team also saw a benefit to adding this new revenue stream to their overall mix as they continue to thrive post-COVID.
Now shifting focus back to a mix including traditional in person gourmet moveable feasts for the multitude of events, weddings, and birthdays put on hold during the pandemic, the Char Baby team have not just survived a difficult time for the hospitality sector as a whole, but have also added Private Chef services to their overall offering.