Designer Bums
The client
The brief
The solution
As a fast-paced business with non-stop promotions, collaborations, award wins and new product lines being added, the MyWork team understood immediately that the Designer Bums Shopify store design needed to be able to keep pace.
With the Shopify store design refresh, we wanted to ensure the online experience reflected of the colourful and playful nature of the brand, whilst also highlighting the key advantages of reusable nappies over disposables.
With the custom nappy calculator, the MyWork team were able to visually represent the cost saving for a customer who may be on the fence about reusable nappies, helping them to make the financially beneficial and environmentally conscious choice.
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The results
The easy-to-use Shopify design means exciting licensed brand crossovers with The Gruffalo, Hello Kitty, and May Gibbs are able to be added by the Designer Bums team quickly and easily. Designer Bums have also been picked up and stocked in Woolworths both online and in store.