Designer Bums
The client
The brief
The solution
With Designer Bums being a fast-moving business with non-stop promotions, collaborations, award wins and new product launches, the MyWork team immediately understood the need for a store design that could keep pace with the website’s activity and traffic.
In refreshing the Shopify store, we ensured that the online experience and design reflected the colourful and playful personality, without taking away from the brand’s important sustainability and eco-friendly mission.
Working closely with the Designer Bums team, we were able to bring their vision of a nappy calculator to life. Building this unique custom feature took the website’s optimised digital experience to the next level.
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The results
The new and improved Shopify design has garnered even more attention and opportunity for Designer Bums. With exciting licensed brand crossovers with The Gruffalo, Hello Kitty, and May Gibbs, the Designer Bums team can now quickly and easily update and add to their ecommerce store. What’s more, Designer Bums have also been picked up and stocked in Woolworths both in store and online.