Positioning themselves as a one-stop-shop, G&P Cleaning are passionate about providing an end-to-end service that is designed to take the stress out of relocating.

The bond cleaning industry is highly competitive. A Google Search of the query, “bond cleaning Gold Coast’ yields over 7,000,000 results and has over 10 pages of competing businesses in the organic listings alone.

This lends itself to an average Cost Per Click of $7-8 for most keywords, a value that is essentially unattainable for most new businesses who are just beginning their marketing journey.

To kick off G&P Cleaning’s online marketing, we created a campaign that used very specific targeting methods to ensure the highest possible conversion rates. Using Exact Match and Phrase Match Keywords, accompanied by Single Keyword Ad Groups, we were able to ensure there was keyword matching throughout the entire conversion process.

Once we established a consistent baseline of high performance, we employed Search Query Data to identify opportunities for campaign growth.

Using the Search Terms Report, we identified words and phrases that appeared frequently alongside the words we were already targeting. We used this data to inform our new landing pages and campaign extensions.