The catalyst for the rebuild was updating the website to match the new brand guidelines, but as we went through our design process MyWork found a number of opportunities for improvement.

We had already encountered a number of obstacles working with the pre-existing site, so couldn’t wait to upgrade to something more user friendly (Elementor, of course).

Our design team were excited to utilise the modern brand colours and gradients from the new style guide. Innova’s previous site used monochromatic images throughout, so we switched to full colour imagery to help bring it to life. Icons and animations were used to add interest and help users engage with the content, especially on long pages with lots of text.

Finally, we improved the Blog, now known as the Education Centre, to make it easier to navigate. We added new features such as a searchbar, filter, and featured content at the top of the page.