Innova Asset Management

When Innova Asset Management updated their brand and style guide, MyWork revitalized their website.
Website (WordPress), Web Maintenance
Innova Asset Management

The client

Innova Asset Management empowers people to achieve their financial goals by transforming financial aspirations into achievable realities.
What was required

The brief

WordPress Website Migration
We took over the hosting and maintenance of Innova's pre-existing WordPress website at the end of 2022. Using MyWork Complete time, throughout 2023 we helped troubleshoot bugs, kept plugins up to date, and also implemented some design and content updates within their existing framework.
Elementor Website Rebuild
Innova conducted an internal brand refresh at the start of 2024, which meant it was time to update the design of the website accordingly. MyWork set up a staging site so we could build the new website "in the background" without the live site being affected. The opportunity to rebuild the site meant we could implement our preferred page builder, Elementor, while we updated the design to be in line with the new brand direction.
Hubspot Integration
A key part of Innova's digital offering is their online forms. These can be found throughout the site and allow users to book a demo, download PDF's, and more. We built the forms in Elementor and integrated them with Innova's CRM, Hubspot, facilitating a smooth user journey.
What MyWork did

The solution

The catalyst for the rebuild was updating the website to match the new brand guidelines, but as we went through our design process MyWork found a number of opportunities for improvement.

We had already encountered a number of obstacles working with the pre-existing site, so couldn’t wait to upgrade to something more user friendly (Elementor, of course).

Our design team were excited to utilise the modern brand colours and gradients from the new style guide. Innova’s previous site used monochromatic images throughout, so we switched to full colour imagery to help bring it to life. Icons and animations were used to add interest and help users engage with the content, especially on long pages with lots of text.

Finally, we improved the Blog, now known as the Education Centre, to make it easier to navigate. We added new features such as a searchbar, filter, and featured content at the top of the page.

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Innova Asset Management

Website (WordPress), Web Maintenance
Client testimonial
Thanks for this, all seems to be working exactly as it should be. We are really happy with the new site – so great work to you and the team!
Sophie Temperton, General Manager
Post completion

The results

We'll get you results.