Mosley’s Automotive
The client
The brief
The solution
MA’s online conversion rate was only at 6.02%. While the team at MA has the support of their lifelong customers in the local area, we wanted to harness the power of their website to connect them with new customers too.
We began MA’s online overhaul with a total website redesign. Our team put their design smarts to work to create a modern, super-functional and fast loading website to increase customer confidence and supercharge the MA brand.
Once the website redesign was given the tick of approval, we got to work on creating a digital marketing campaign that would boost conversions and keep within their rigid marketing budget.
To do this, we kicked off a digital campaign that focused on the competitive Logan and South East Queensland area. We then harnessed the power of Google’s conversion-focused smart bidding strategies to focus on profitable keywords only, eliminating non-performers.
This ensured the highest possible conversion rates for the campaign. Once we cemented a solid baseline of good performance, we engaged Search Query Data to ascertain areas for development.
With this, we identified key words and phrases that frequented alongside the keywords we originally targeted in our campaign. We then used this information to pave the direction for new landing pages and campaign extensions.
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The results
We measured our digital marketing efforts over a year, and the results? They speak for themselves.
Without any additional spend on digital marketing, and only the implementation of a website redesign and a strategy-driven digital marketing campaign, MA was able to supercharge their online presence and dramatically increase their conversion rate.