Mosley’s Automotive

Through harnessing the power of dynamic web design and strategic digital marketing initiatives, MyWork boosted Mosley’s Automotive’s conversions.
Website (WordPress), Google Ads
Mosley’s Automotive

The client

Since 1988, Mosley’s Automotive (MA) Pty Ltd has been repairing and servicing the vehicles of Logan and South Brisbane residents. Priding itself on that good ol’ fashioned service, MA has cemented itself a key part of the local community over the last 30+ years.
What was required

The brief

Local focus
Create a targeted campaign focusing on the competitive Logan & South East Brisbane area.
Staying on budget
Increase conversions while staying within the rigid marketing budget.
Convert only those who matter
Use targeted, research-based keyword selection to focus on profitable keywords only and eliminate non-performers.
Use the latest strategies
Use Google's smart, algorithm-based bidding strategies to achieve the target cost-per-acquisition.
Automotive WordPress website design
Needing a clear and easy to navigate WordPress website design able to get visitors to convert at high rates.
What MyWork did

The solution

MA’s online conversion rate was only at 6.02%. While the team at MA has the support of their lifelong customers in the local area, we wanted to harness the power of their website to connect them with new customers too.

We began MA’s online overhaul with a total website redesign. Our team put their design smarts to work to create a modern, super-functional and fast loading website to increase customer confidence and supercharge the MA brand.

Once the website redesign was given the tick of approval, we got to work on creating a digital marketing campaign that would boost conversions and keep within their rigid marketing budget.

To do this, we kicked off a digital campaign that focused on the competitive Logan and South East Queensland area. We then harnessed the power of Google’s conversion-focused smart bidding strategies to focus on profitable keywords only, eliminating non-performers.

This ensured the highest possible conversion rates for the campaign. Once we cemented a solid baseline of good performance, we engaged Search Query Data to ascertain areas for development.

With this, we identified key words and phrases that frequented alongside the keywords we originally targeted in our campaign. We then used this information to pave the direction for new landing pages and campaign extensions.

Start a project with us.

Mosley’s Automotive

Website (WordPress), Google Ads
Client testimonial
Extremely happy with the results. Conversions have increased significantly and, most importantly, our MyWork have kept to a tight budget.
Nigel Mosley, Owner - Mosley's Automotive
Post completion

The results

We measured our digital marketing efforts over a year, and the results? They speak for themselves.

  • 159% increase in conversions
  • 152% conversion rate
  • Unchanged monthly spend meant we were able to make the current budget work far harder for the client
  • Without any additional spend on digital marketing, and only the implementation of a website redesign and a strategy-driven digital marketing campaign, MA was able to supercharge their online presence and dramatically increase their conversion rate.

    We'll get you results.