Perentie Brewing Co.

Perentie was starting from scratch; establishing a new brand, fitting out the distillery, perfecting the beer & establishing a new Shopify ecommerce store.

Industry: Hospitality

Ecommerce (Shopify), Web Maintenance

Perentie Brewing Co.

The client

Located within the City of Logan, situated halfway between Brisbane & the Gold Coast stands South-East Queensland’s newest brewery, Perentie Brewing Co. Award winning and independently brewed beer using traditional German lager processes producing and unmistakably Australian taste.

What was required

The brief

Starting from scratch

As the new kid on the block, Perentie was starting from scratch; establishing a new brand, building and fitting out the distillery, perfecting their beer, hiring staff and establishing their first website all at the same time

Collaboration is key

Working with a number of stakeholders to coordinate launch. Perentie needed a website design agency that could work seamlessly with multiple third parties including marketing and brand agencies, the internal Perentie team and the Distillery Road venue staff.

Flexible launch dates

With multiple moving parts going into the timing of the new website launch and the construction of the brewery itself, the Perentie Brewing team needed a reliable web designer who could move quickly and adapt to schedule changes.

Strategic multi-stage launch

A strategic roll-out plan including an initial landing page for customer interest and data collection, followed but the website launch, and finally bringing the ecommerce elements of the Shopify store online.

What MyWork did

The solution

Just as a master brewer needs to carefully select the best hops and grains to craft the perfect beer, the Perentie Brewing Co team also knew they needed the right people with the same passion and attention to detail to create an exceptional online shopping experience.

Being locally based, and having worked with the Distillery Road Market team on previous projects for the fledgling Albert River Cellars website, the team at MyWork were super excited about the project and couldn’t wait to see both the brewery and the website take shape.

Helping the client select the right platform for the build was critical. Shopify was selected as the best fit for scalability and growth as the brewery became established and the ecommerce portion of the project is brought online in 2024.

By moving quickly and proactively to progress the Shopify store design and build as far as possible while waiting for key assets like photography of the brewery (which was still being built), MyWork were able to keep the website project on course ensuring it was ready to launch when the time came.

Start a project with us.

Perentie Brewing Co.

Ecommerce (Shopify), Web Maintenance

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Client testimonial

I just wanted to say a huge thanks for all your work to get the site live! I know it’s been a crazy few months with many dates changes, so we appreciate you working with us to get it delivered.

Belinda Harris, Events & Marketing Manager - Distillery Road Market

Post completion

The results

Following the successful launch of both the website and the brewery in late 2023, the sights are now firmly set on launching the online store in 2024; allowing customer to purchase their favourite beer directly from the Shopify store.

Perentie Brewing Co. has taken out a whopping 8 awards at the Royal Queensland Beer Awards 2024. Among our victories, Perentie claimed one fifth (20%) of gold medals in the Lager category and emerged as the Category Trophy Winner (Gold) for Lagers.

Perentie Brewing Co.

The client

The brief

The solution

Start a project with us.

Perentie Brewing Co.

The results

We'll get you results.