SmileBright Dental came to MyWork looking for more than just a website redesign. After dealing with an outdated website, poor support from their previous provider, and serious technical SEO issues including a sitemap that had not updated since 2019, they needed a digital partner they could trust to modernise and future-proof their online presence.

MyWork delivered a complete 30-page website rebuild, creating a clean, modern design that better reflects the premium quality of the SmileBright clinic and the exceptional care they provide. The new website improves usability, strengthens trust with prospective patients, and makes it easier for users to explore services and make enquiries.

To support the redesign, MyWork also organised a professional on-site photography shoot led by Creative Director George, capturing authentic images of the clinic, team, and patient experience. These custom visuals helped bring the new website to life and gave SmileBright a polished, premium digital presence that feels genuine and welcoming.

Beyond design, MyWork resolved major technical barriers affecting the website’s visibility online through our AI Fundamentals setup, including repairing sitemap issues, improving crawlability, and ensuring search engines and AI platforms can properly access and understand the website.

Following launch, SmileBright has continued working with MyWork on an ongoing AI SEO strategy focused on improving visibility, optimising existing content, and driving long-term growth online. The result is a future-ready digital platform backed by a trusted long-term partnership.