Willem Powerfish
The client
Willem Powerfish is an eclectic online clothing brand that combines sales, comedy and crazy stunts to champion mental health awareness and raise funds for a number of communities and charities. The Powerfish brand is all about being real, having a laugh and getting out on the water.
What was required
The brief
Refining brand voice
Curate a casual and comedic tone across the website’s content that is synonymous with the organisation’s founder.
Improved online sales
Enhance the ecommerce aspect of the brand to enable more online sales, meaning more freedom to give back to the community through charitable initiatives and offer even more insane giveaways.
Eye-catching visuals
Design a website as colourful and animated as its namesake.
What MyWork did
The solution
The MyWork team had a ton of fun helping to develop the Willem Powerfish brand voice through dedicated content writing services to bring the website to life.
MyWork also designed and built a new custom Shopify store to better showcase merchandise, giveaways and community projects.
Featuring many subtle (and not-so-subtle) animated details and custom graphics designed by the creators of the Big Lez Show, the new Shopify store now better reflects the fun and personality behind the Powerfish brand.
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Client testimonial
Good luck to all and GET THE DOGS.
Fish
Post completion