Willem Powerfish
A well-known comedian, mental health advocate, and philanthropist in need of a Shopify store design that reflected the humour and voice of the brand.
Industry: Fashion
Ecommerce (Shopify), Content Writing
Willem Powerfish
The client
Willem Powerfish are a unique mix of online clothing brand, combined with comedy and crazy stunts helping them to champion mental health awareness and plenty of other charity work and giveaways. The Powerfish brand is all about being real, having a laugh, and getting out on the water.
What was required
The brief
Refining Brand Voice
Willem Powerfish sought help to give their website copy the same casual and comedic voice synonymous with the organisations founder.
Improved online sales
More online sales means more freedom to give back to the community through charitable initiatives and offer even more insane giveaways.
Eye catching visuals
A standard online store was never going to be an option. The brand need a website as colourful and animated as its namesake.
What MyWork did
The solution
The MyWork team has had a tonne of fun helping to develop the Willem Powerfish brand voice through dedicated Content Writing services, incorporating Willem’s casual individual tone and catchphrases to bring the website copy to life.
MyWork also designed and built the new Custom Shopify Store for Willem Powerfish to better showcase their insane giveaways, community projects and merchandise.
Featuring many subtle and not-so-subtle animated details and custom graphics designed by the creators of the Big Lez Show; the new Shopify store now better reflects the Powerfish brand that’s all about being real, having a laugh and getting out on the water.
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Client testimonial
Good luck to all and GET THE DOGS.
Fish
Post completion