Google has implemented new rules for emails – here’s how it affects you.

Published: February 20, 2024

Dan Brett

Joining in the early days of MyWork, Dan helped to rapidly grow the company into the leading digital agency it is today. As Managing Director, Dan is passionate about building lasting, open and honest relationships. Our chief scheduling dynamo, Dan has a triple degree in Business Management, Communications and Marketing, and more than a decade of experience in digital sales and marketing roles. The glue that keeps the broader MyWork team together, Dan ensures that each project is completed to the same high standards we’ve built our business on.

As of February 2024, Google requires a range of email security protocols in place to ensure your emails arrive in Gmail inboxes.

If this isn’t done, there’s a real possibility your emails will end up getting sent to spam.

You may have already been notified about this by Shopify, Klaviyo, or Mailchimp.

This is part of Google’s wider plan to make emails more secure, reliable and junk-free. Other email providers such as Yahoo! are following suit too.

In our opinion, the internet could do with fewer scam emails, so ultimately this will be a positive change.

To make sure your day-to-day emails aren’t impacted by these changes, there’s just a few requirements to meet. This change affects all email users, not just bulk-senders. Luckily, the requirements are very standard:

What do I need to do?

Update your DNS records for authentication methods: SPF, DKIM and DMARC
Maintain a low spam score
Ensure a simple unsubscribe process for marketing emails

Of course, we can help with checking your DNS records and providing advice on these requirements.

Existing customers can email [email protected]

For new customers, please email [email protected]

For more information on the changes, check out Google’s email sender guidelines: https://support.google.com/a/answer/81126