You’ve spent years perfecting your Instagram grid—meticulously crafting a visually appealing, cohesive layout for your followers… then Instagram goes and changes everything.
Recently, many users have noticed a shift in Instagram’s profile grid format. The classic square 1:1 grid has been replaced with a taller 4:5 aspect ratio, altering how images are cropped and displayed in profile views. This change aligns with Instagram’s focus on vertical content to stay competitive with platforms like TikTok. But don’t worry—we’ve got you covered with tips to adapt and thrive in this new format.
What’s Happening?
Instagram is transitioning from its traditional square grid to a 4:5 aspect ratio. While not yet rolled out to all accounts, it’s essential to start adapting your content to prepare for the Instagram grid changes.

How to Post in the New Format
To keep your content optimized:
- Post images and reel covers at 1080 x 1350 dimensions.
- Keep key information or visual focus within 1080 x 1080 (the classic square) for compatibility with accounts still using the old grid.
The Benefits of the 4:5 Grid
- Increased Engagement: Taller posts are more eye-catching, boosting likes, comments, and saves.
- Better for Vertical Content: Reels and videos feel more immersive with this format.
- Enhanced Storytelling: More vertical space allows for richer visual narratives.
The Challenges of Instagram Grid Changes
- Disrupted Aesthetic: If your grid is carefully curated for square tiles, it might take time to adjust.
- Reduced Visibility: Taller posts mean more scrolling to view your grid.
- Technical Adjustments: Content creation workflows might need updates to ensure quality.

User Backlash
The shift hasn’t been universally welcomed. Many users have taken to social media to express frustration, citing disrupted brand aesthetics and challenges adapting to the change. However, as with any major platform update, early adopters are often better positioned to maximize new opportunities.
Take Action Now
The transition to a 4:5 grid presents both challenges and opportunities. Start experimenting with the new format to maintain a visually engaging feed while preparing for Instagram’s future.
Need help adapting your strategy? Reach out to MyWork today, and let our digital experts guide you through the change to keep your Instagram presence strong and competitive.