Online is the new normal – why your website matters more than ever

Online advances are moving faster than anyone predicted.

According to data from the IBM Retail Index, the move away from physical stores to online retail options is happening at least five years quicker than predicted, thanks to the ongoing COVID-19 pandemic. Not confined to the retail industry, this trend is also impacting local service industries – such as trades – that have previously relied on person-to-person service and word of mouth, but now find themselves competing in a world where all the decisions are made online.

This shift in the way we do business means your website is your most valuable asset for business growth. If the world is moving five years ahead of schedule, and your website is currently five years out of date, then you could find yourself a decade behind your competition in the blink of an eye.

Your website is your chance to get your business in front of customers, show why you stand out from your competition, and build trust – all before they’ve even contacted you. It’s the way you get your foot in the door without ever stepping foot on the premises.

2020 has been a crazy year, and for many businesses it has been a struggle just to stay alive. But next year offers something new; a world of accelerated digital growth and opportunity. Leave 2020 firmly in the dust, and embrace the new normal today. 2021 will thank you.