Hey Google, Optimize My Website for Voice Search

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Hey, Google!

Have you jumped aboard the home assistant bandwagon? Be it Google, Siri or Alexa, these AI-controlled devices are rapidly rising in popularity, ushering in a new, more personal age of connection between users and the world wide web.

In the past, search enquiries such as “mechanic Brisbane” were the norm. Nowadays, with more and more people initiating their search through voice, search queries are becoming vastly more conversational. “Mechanic Brisbane” becomes “Hey Google, where’s the nearest mechanic?”

 

40% of all internet users in 2020 utilise voice search

 

What does this mean for your business? Gone are the days when you could build your website around a selective core of keywords and expect to rank. Now, you need to focus on addressing more conversational queries in a much broader sense, to help your website connect with the intent of your users- not just a few specific words.

Now that voice searchers are more likely to ask for businesses nearby, you need to make sure Google knows your location. Having an active Google My Business listing, along with a website that specifies your address or service area, is paramount.

If someone asks for the “best” local business, you’ll need a high Google Review score to even get a look in.

If someone asks open-ended questions like “how do I”, “what is the”, “where can I”, then you’d better have a page that explains how, what or where.

The best way to address the growing popularity of voice search is to build your website content around the concept of conversation. Your website needs to speak to your visitors the way you would talk to a customer face-to-face. If you address the questions and concerns that they might have, Google can use your website to provide an answer.

Interested in knowing more? Our dedicated digital consultants are always up for a chat, so give us a call today to see what a new website can do for you.

More To Explore

What the News Media Bargaining Code could mean for you

Recently the ACCC proposed the News Media Bargaining Code, as an attempt to encourage and support journalism in Australia, and address bargaining power imbalances.  The backlash from major digital platforms like Google and Facebook was fast and dramatic – with Google even threatening to pull Google Search from Australia,

Shopify Australia – Calculated Shipping Explained

are you confused about how to setup third-party shipping on shopify? ​ Calculated shipping allows an online store to work out the most accurate shipping cost for the customer based on your preferred carrier’s own freight calculator. It’s accurate, it’s fast and it’s simple. Shopify

    get a free quote
    Need a website built or have a general question? Fill out the form below & we’ll get back to you immediately.