Helping Airtrain track towards online success
Using WordPress and WP Engine, MyWork designed a results-driven, mobile-responsive website for Airtrain that has delivered continuous year-on-year improvements.
The Client
Trailing from the Brisbane Airport into Brisbane, Airtrain is a privately-owned passenger railway and the gateway to Brisbane City. Backed by almost two decades of operation, more commuters choose Airtrain for its cost-efficiency, reliability and comfort. To stay competitive within the market, Airtrain was in desperate need of a website to serve as an informational and online ticketing platform and MyWork was approached for a solution.
The Brief
Self-sufficiency
Move over from an outdated CMS site to WordPress, to enable Airtrain staff to easily control and update their website content themselves, without having to engage third-party developers for simple changes
Design Refresh
Design a fully functional, user-focused website
Online ticketing system
Integrate the new site with Airtrain’s existing online ticketing system
Simple simple simple
Simplify a system that may be unfamiliar to many
Uptime reliability
Ensure the website has constant uptime and can be accessed from anywhere in the world, at any time
The Solution
Once the MyWork team fully had a comprehensive understanding of what Airtrain needed from their website, we got to work.
Right from the very start, we engaged WP Engine, a top-tier WordPress management system for Google Cloud hosting, to assist us in migrating important data from Airtrain’s outdated CMS site.
The challenge for this project was that Airtrain had built its own online ticketing system, which needed to connect seamlessly with both WP Engine and MyWork’s strategic WordPress website design.
This task was something that the MyWork team fully took on and nailed. Not only did we build a WordPress website that was fully mobile-responsive, styled to match Airtrain’s branding and easy for users to navigate, we also seamlessly integrated with Airtrain’s existing ticketing system.
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The Results
Not only did the Airtrain team love the look and feel of the new website, but they began to see performance increases almost overnight.
Best of all, almost 2 years later and Airtrain’s metrics are seeing continuous improvement. With the MyWork team, WP Engine and WordPress behind them, Airtrain is journeying towards building an online presence that is head and shoulders above the competition.
- 15% increase in page views
- 2.2% increase in new users
- 20.7% increase in pages viewed per session
- 2.44% increase to conversion rate