The Black Jack Trailer Jack and the Black Jack Clamp are set to become a fixture in the Australian Caravan and Trailer landscape due to some good old Australian ingenuity and finding a solution to a problem.
With an existing website in need of a design refresh, the new look had to match the brands' reputation for durability and high performance.
Expanding brand voice
Curate website content with a tone reflective of the brands focus on reliability, trustworthiness and Australia ingenuity.
What MyWork did
The solution
MyWork partnered with Black Jack Trailer Jacks to deliver a full end-to-end WooCommerce rebuild that elevated their online store to match the brand’s reputation for reliability and Australian-made ingenuity. With a focus on performance and trust, MyWork redesigned the website with a bold new aesthetic that reflected the rugged dependability of the product while improving usability and conversion flow.
Beyond the visual refresh, MyWork crafted new content that captured the essence of the Black Jack brand—clear, confident, and grounded in problem-solving innovation. Strategic enhancements such as a refined navigation menu, newsletter integration, intuitive enquiry forms, and updated payment gateways all worked together to create a seamless shopping experience.
The results spoke for themselves: a 53% increase in monthly revenue following launch. Delivered on time and within budget, MyWork’s proactive communication, ongoing support, and dedication to brand voice made them the ideal long-term digital partner for Black Jack’s growing success.
After launching the new site, the client saw a 53% increase in their monthly revenue. MyWork delivered the project on time and within budget and was highly attentive to the client’s needs. Moreover, the team consistently sent follow-ups, which the client greatly appreciated.