Black & White Cabs
Always at the forefront of technology in the taxi industry, Black & White Cabs sought a digital partner to rebuild their website and advance their online booking capabilities.
Industry: Tourism & Travel
What We Did: Custom Development, Website (WordPress)
Black & White Cabs
The client
Black & White Cabs has a long and proud history, serving the Australian community for over 100 years. In all that time, one thing that hasn’t changed is how much Black & White Cabs values its customers. To continue being the industry leader, Black & White Cabs are committed to continually researching and implementing new technology to ensure they deliver the best and safest experience possible.
What was required
The brief
Design Refresh
Design a new website that assists passengers as both a source of information and simple way to estimate and book a taxi.
Promote New Phone App
Highlight the launch of the innovative new booking app for mobiles.
Driver LMS & Recruitment
Accommodate the Black & White Cabs LMS for driver onboarding and function as a recruitment resource for potential new drivers.
Uptime Reliability
Ensure the website has constant uptime and can be accessed from anywhere in the world, at any time.
Fare Estimator Integration
Seamlessly integrate the pre-existing booking and estimator platform into the new website.
What MyWork did
The solution
With such a well known and respected Aussie brand that has stood the test of time, the MyWork team were excited to get stuck into the Black & White Cabs project.
We were keen to develop a brand-new WordPress website that showcased both the celebrated history of the company, and its prominence in the industry, as well as the valued people behind the brand, the drivers, and their passengers.
We collaborated with the Black & White Cabs sales and marketing teams to breathe new life into their website, by incorporating modern, intuitive and user-centric designs to ensure Black & White Cabs can achieve its key goal – deliver the best customer experience as possible.
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Client testimonial
Thank you for your work on the website, it’s looking fantastic! Congratulations (and big thanks) to your team. We think it looks great.
KATHY BOORMAN - DIRECTOR OF SALES & MARKETING, BLACK & WHITE CABS
Post completion