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Black & White Cabs

Black & White Cabs continues to partner with MyWork across web development, Google Ads, social advertising and video production, with an all-time record for website bookings achieved in 2025
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Black & White Cabs

The client

Black & White Cabs has served Australian passengers for more than 100 years. Today, the business operates taxi fleets across Australia, providing everyday, accessible and business transport. With bookings available online, through its app or by phone, Black & White Cabs continues to invest in technology that makes travelling and booking easier for its passengers.
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What was required

The brief

Passenger-Focused Website
Create an intuitive website that helps passengers understand the available services and move quickly into making a booking.
Online Booking and Fare Tools
Integrate the existing booking and fare estimator technology within the website.
Mobile App Promotion
Give the Black & White Cabs booking app a prominent position throughout the customer journey.
Driver Recruitment and Training
Support driver recruitment and provide access to the company’s onboarding and online learning systems.
Reliable Website Infrastructure
Provide a dependable online platform capable of supporting a busy Australian transport brand.
Ongoing Digital Marketing
Extend the relationship into Google Ads, social advertising and video production to support the client’s wider marketing activity.
What MyWork did

The solution

MyWork originally partnered with Black & White Cabs to rebuild its website and improve the online experience for passengers, drivers and business customers.

The custom WordPress website brings together service information, vehicle options, driver recruitment and important passenger resources while providing clear pathways to book online, download the app or contact the booking service.

Existing booking and fare estimator technology was incorporated into the website, while the driver section supports recruitment, onboarding and access to online training resources.

The relationship has since expanded well beyond the original website project. MyWork now manages Google Ads and social advertising for Black & White Cabs and also supports the brand with professional video production.

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Black & White Cabs

Custom Development, Digital Marketing, Google Ads, Hosting & Support, Social Advertising, Video Production, Web Maintenance, Website (WordPress)
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Client testimonial
Thank you for your work on the website, it’s looking fantastic! Congratulations (and big thanks) to your team. We think it looks great.
Kathy Boorman - Director of Sales & Marketing, Black & White Cabs
Post completion

The results

All-Time Record for Website Bookings

Shortly after MyWork took over management of the Black & White Cabs Google Ads account, September and October 2025 delivered an all-time record for website bookings.

The result was confirmed by Sanyl Dalal, Marketing and Communications Manager at Black & White Cabs, and marked a strong early milestone in the expanded partnership.

RESULT: ALL-TIME RECORD FOR WEBSITE BOOKINGS

In the first 3 months after taking over management, September–November 2025; resulting in approximately +430% increase compared to previous period.

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