MyWork partnered with the Queensland Professional Firefighters’ Union (QPFU) to successfully launch their new brand identity and digital presence, ensuring a smooth transition from the former UFUQ name. A project years in the making, the rebrand required a website that not only reflected the strength and unity of Queensland’s firefighters but also provided a seamless experience for both new and existing members.

To support QPFU’s large and growing membership, MyWork developed a secure Members Portal designed to efficiently manage exclusive content, resources, delegate details, and member benefits. The portal ensures that firefighters across the state—from Thursday Island to the southern border—have easy access to vital union information whenever they need it.

Additionally, MyWork streamlined the complex membership registration process by automating applications online, significantly reducing administrative workload and making it easier for new members to join. With a modern website, a secure portal, and ongoing support, MyWork provided QPFU with a future-proof digital platform that strengthens communication, engagement, and efficiency for Queensland’s firefighting community.